Industry
AI & content automation
Timeline
3 months
Deliverables
Redesign of web, mobile app, and website
About the project
Easypress.ai helps businesses generate a full year’s worth of content with a single click, offering editing, scheduling, and seamless integration with external platforms.
The client approached us for a redesign to improve consistency, usability, and mobile accessibility. Our goal was to create a streamlined, user-friendly platform that aligned with the client’s vision.
The challenges
We identified and addressed the following challenges in the platform:
Inconsistent design: Visual elements lacked cohesion.
Limited dashboard functionality: Missing actionable insights.
Lack of mobile optimization: Key functionalities weren’t optimized for mobile.
Complex feature usability: Tools such as the content calendar were overly complex and unintuitive
The process
Research & planning
Stakeholder interviews and competitor analysis.
Research & planning
Stakeholder interviews and competitor analysis.
Mobile access
Optimized key screens for a seamless mobile experience.
Website revamp
Designed a fresh, engaging website to better showcase the platform’s capabilities.
Collaboration
Regular feedback loops to align with client goals.
The outcome
We identified and addressed the following challenges in the platform:
Consistency: A unified design system ensures a seamless user experience
Enhanced usability: Intuitive tools simplify content management.
Mobile access: Users can manage content on the go.
Transparency: A clear subscription model builds trust.
Stronger online presence: The website highlights the platform’s value and attracts new users.
